Media Solutions Ideas-MYDEAs

Mydeas: The Brands Quotient 6.1

2011-09-16T01:15:00.000-07:00

ID the brand's which is currently in the market, who's story is being talked about!

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Mydeas Mantra#5: BCCI makes amends!

2011-09-16T01:10:00.000-07:00

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.livemint.com%2F2011%2F09%2F15232351%2FBCCI-reinvites-bids-for-mobile.html&h=NAQBDwG2EAQASRUyxjECHZGJMPu3QzlZUOUme7IAGM9NwBA

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Mydeas Mantra#4

2011-09-11T23:36:00.000-07:00

Cadbury hitting the wrong note? Have a look!

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Mydeas: The Brands Quotient 5.1

2011-09-11T23:34:00.000-07:00

Who took over the famous Indian beverage brand GoldSpot and replaced it with what?

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Mydeas: The Brands Quotient 4.1

2011-09-10T00:08:00.001-07:00

Who wrote the book "Confessions of an Advertising Man"?

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Mydeas Mantra#3

2011-09-10T00:06:00.000-07:00

Anoop Prakash | Man behind the machine

Click here for more=> http://www.livemint.com/2011/09/02203302/Anoop-Prakash--Man-behind-the.html

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Mydeas: The Brands Quotient 3.1

2011-09-09T00:21:00.000-07:00

ID the personality!

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Mydeas Mantra#2

2011-09-08T00:53:00.000-07:00

The latest mantra in advertising! What's your take?

Click here for more=> http://www.afaqs.com/advertising/story.html?sid=31593_Spare+the+worry+and+indulge+the+child

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Mydeas: The Brands Quotient 2.1

2011-09-08T00:50:00.000-07:00

Which is the oldest private FM station in India?

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Mydeas: The Brands Quotient 1.1

2011-09-07T05:38:00.000-07:00

That ain't all! We will also post regular questions to test your media and advertising acumen as well! So, gear up! Put up that thinking hat of yours as it will be no less than a challenge to un-riddle all quizzes that pop here! Here we go!

1.1 ID the product being promoted here!

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Mydeas Mantra#1

2011-09-07T05:34:00.000-07:00

We are proud to announce our new found aspect for this page as we will strive to provide our lovable members with regular updates on industry gyaan and news! Let advertising and media industry be at a click's distance here on!

An eminent issue raised at the most coveted stage for the ad-industry! Have look!

Mydeas Story: Of Ganj, Kababs and Nawabs...

2011-09-03T03:54:00.000-07:00

So, you have landed up in Lucknow! And ready to have an “eat-out-eat-all”day? Lucky if you are a gourmet, luckier if you are not! To start with the proceedings, wherever you stay,kindly land at main Hazratganj square(fondly called the CCD wala chauraha).Well to begin your day with the best sip of tea should be agood idea! Slip in to the Indian Coffee House.The coffee here is a treat, while the tea will drive you nostalgic. If youarrived a few years earlier, the classy interiors would have aptly portrayedAvadhi finesse to you. However, not any more. Relax and get vitalized for theextravaganza to follow. (Deadline: 10am)

Tread the M.G. Road(that’s the road that devised ‘Ganjing’, yippee!) to Lalbagh to Sharma’s TeaStall. Breakfast time! Butter-bun, samosaswhich are round (yes round), elaichichai waiting for you! It’s all fabulous which you can conclude safely lookingat the footfalls! Bet that you’ll love it here.Time for some sightseeing. Take a rickshaw ride to The Residency (wiki it). Enjoy. Next, take arickshaw to Aminabad: Lucknow’s roadside mall and the bargainer’s paradise! Heard of Tunday? Yes, we are in sniffing distance! Have the celebratedkababs with the green chutney. Awesome, isn’t it? Relish well, but don’t eatmuch. Why? You will decipher it soon!Cross the street and walk a bit to enter Prakash KulfiHouse. It’s like world famous in Lucknow! Have one half. Now dedicate time shoppingfor chikan clothing andparaphernalia of a zillion sorts. Bargain to your heart’s content! (Deadline: 2pm)

An auto to the famous labyrinth BhoolBhulaiya. Hire a guide. Don’t miss the Bouli(wiki it!). Take an Ikka/Tonga ride (Ah! I know you were waiting for this) to Chowk.Straight to Idrisopposite Patanala Police Chauki. Small place but mind you, people swear by the Biryani and Korma here. No way are youmissing it!Hey Mr. vegetarian, don’t panic! Just walk to Shree Kachauri & Lassi Corner andyou are at yet another Lucknow classic. (Deadline: 5pm)

The sun should have started setting in by now. Let’s get back toGanjing. Isn’t it a view by now? Yeah! Go Ganjing. Stop at Love Lane for the 6 FlavourPaani Batasha, then cross the road to reach Royal Café. One Basket Chaatplease. Oh, does the crowd startle you? Well, Royal Café is Lucknow’s oldest andmost loved family restaurant. By the time you finish the basket (and relish thechirpiness of the visiting families), you’ll be on the fan list. Did I tell youabout the Dahi Bade At GPO? Gosh! Darenot miss it! (Deadline: 7pm)

Spent? Stuffed? Where’s the stopping? First ask me where’s the topping! For that,non-veggies move to Jagran Chauraha.Head to ABC, the Avadh Biryani Corner.Grab a Shami Kabab Roll. By the time you finishit, the place will be swarming with people around you ordering Chicken Biryani. Yes it is that good. Tasteit. Vegetarians go to the BombayPav Bhaji Stall. While the flagship dish is just too good, the Maska Pulao is no less. Have any space?Sip on Chhedi Lal’s Cold Coffee withice-cream, or opt for another brand of Kulfiat Moti Mahal.Time to pack up! But hey, while you cross the CCD chauraha getting back home, pick a gillauri paan from next to the Hanuman Temple.By the time this taste gets assimilated into you, you mayhave planned to make another of many, many trips to Lucknow very, very soon.P.S.- There aremany modern wonders which were intentionally kept away. Will try writing onthem next. Now don't feel shy sharing with me your idea of such an outing or such places in Lucknow!

Mydeas Story: Media Woes and Media Woos…

2011-09-03T03:19:00.000-07:00

Not only the television, but the more compact of boxes, the laptops and handy cell-phones have been abuzz with the keyword ‘Anna Hazare’ for the last fortnight’s time. Now at 35 million search results, while Anna ruled cyberspace, to no one’s agony perhaps, the idiot box didn’t take heed from earlier national level events, and kept recording, telecasting and repeating the Ramlila Maidan footages like no less than a reality show, especially the one that boasts of 30+ cameras working round the clock! If such is the stance of our country’s media, Peepli Live wasn’t an exaggeration then. They don’t try to serve us a sense of responsibility or just raw news. They hover around the same old TRP hunting sensationalism. Starting 15^th August, when they all had the Independence Day special for all their shows, it has been a dream run for the Indian Media till Anna chose to break his fast this Sunday. While TRPs soared, ad slabs were at their max, the common Indian had started feeling constipated with so much of just one thing! At one point we are 28 states and 7 U.T.s which are as diverse as chalk is to cheese, the other way round, the nation unified, has its eyes stuck to a revolution-in-the-making. All this loyalty is not cent percent because they all want to, but mostly because the driving force, our media wants it to be so! Of course the media is the voice of the people, our medium to raise a voice, it sometimes plays Chinese Whispers and sends the message which was never there! We are a country of superlatives! Hence medium in plural becomes media! And how!

On most days we had a little rain, a lot of sun and humidity beyond tolerance. The 40 odd media vans, burning diesel to get their transceivers work stood outside the Maidan. Also with them they brought a plethora of cables, entangled to add to the mess already there and getting the couch potatoes the live feed for everything that is not needed along with some real news here and there. With the cameramen and the reporters on their feet round the clock and expecting a masala act to take place like Bedi’s Ghunghat Act or Swami Agnivesh being caught on cam, the ones at home could only cry ‘stop’ to the unending repeats of the footage.

If someone would have been all thanks to the media for this unabashed coverage, would be the Indian Cricket team that despite losing all they could will just be under the managements axe and not at the the mango people’s expense for just the only time in many years. However, that simply drafts out the inconsistency of the work ethics and standards that our media houses practice!

It is no sin to do all this on grounds of sensationalism et al. The concern arises when somewhere in the ticker of a government news channel we come to notice that the floods of Eastern India have gone worse or that the constitutionally elected MPs have to bear the brunt for just not being on the Anna side of things!. There hasn’t been a day missing moments of drama, politics and gross remarks over political names and cameramen rushing to such hoards. . All this and more was witnessed in the revolution for a better India. Media being the agent of this a change needs to take its role much more diligently rather than just business. It would be wise if they created just business out of entertainment and just news out of national matters! It certainly gets mixed up more than often.

Nonetheless we are ready to digest it with just a grunt now and then but a more responsible approach will surely be a welcome change. Let us not give them a chance to capture sensationalism. Let us be sane. Charity begins at home. So does change.